Ink Companies Take on the Role of Solution Providers

The European packaging sector is being radically reshaped as packaging increasingly becomes a vital marketing tool for brand owners and retailers, and a key source of consumer information not only on the pack itself but also online. Ink producers are adapting to the widening scope of packaging in the marketing of products by broadening their own role in the supply chain, particularly in the area of services.   As a result, they have positioned themselves as not just ink suppliers but ...